Managing a Boutique, Family-Owned Winery Blog

Image from FlambeauxWine.com

As part of a long-term consulting job, I managed the website including the blog for (consistently phenomenal!) Flambeaux Wine.

Another highlight: supporting the client-side production and promotion of this SOMM TV docuseries.

In addition to editing family contributions, I ghostwrote posts promoting new releases, awards and competitions, events, wine club memberships and more, utilizing keywords, SEO-appropriate headers, and clear calls to action.

Idea for next time you’re in Sonoma County, CA!

In writing the blog, I also kept in mind the differing needs of the brand’s broad customer profiles—in particular the vastly different web interactions between people seeking a brick and mortar/ in person experience and those who interacted with the brand virtually, often by club shipment, but also including trade and media.