Features-Driven Product Brochure
The creative brief for this brand called for lots of features-driven detail to appeal to an informed and discerning consumer.
Part 1: Anatomy of a Marketing Email
In which we examine: How many clicks does it take to get to the desired action? And how many parts make up the whole?
Marketing Plan for an Indie Video Game’s New Product Announcement
Leveraging a loyal fan base to reach a broader audience and generate excitement for a new type of game.
Corporate Gifting Program
Boosting the reach of an already successful program with an online presence.
Managing a Boutique, Family-Owned Winery Blog
Creating a responsive, audience-aware calendar, editing contributions and ghostwriting product spotlights, club member letters, events, and other news.
A “Cascade” of Forms
Elissa Washuta’s recombinant use of inter-genre collage reflects the inherent messiness and contradictions of overlapping identities.
Order Up! Delivering the Goods to People on the Go
Multiple brands, gazillions of assets, and an international sales team needing to access it all with ease.
Brand Refresh + New Tier Product Rollout
The challenge: one established brand, rolling out three distinct tiers.
From Baby Carriers to Placenta Encapsulation, Seattle’s Child Helps New Parents Make Thoughtful Choices
Two long-form editorials featuring research and interviews.
New Mom, New Gig
That time I landed a writing gig while giving birth.