Marketing Plan for an Indie Video Game’s New Product Announcement

4 weeks of growth with a mix of online and IRL events.

For this indie game studio’s new product announcement, I created a calendar to help organize internal job assignments and tasks, and to plan the overall timing of announcements to create a sense of drama and excitement. Together we defined the two primary goals of the rollout: 1.) boost overall social media likes on the original announcement, in order to 2.) create a swift and significant amount of wishlist games on the seller’s platform. The team met and met and exceeded both milestones!

That citron green section: a place to store initiatives for discussion.

In the course of our planning, we realized a third goal: to expand social channels and data capturing in order to expand the existing fan base to new audiences. During the course of the campaign, Bluesky became a real cultural player, too, so we updated the plan to include a presence on that platform with an invitation for existing audiences to join.