
Part 1: Anatomy of a Marketing Email
In which we examine: How many clicks does it take to get to the desired action? And how many parts make up the whole?

Marketing Plan for an Indie Video Game’s New Product Announcement
Leveraging a loyal fan base to reach a broader audience and generate excitement for a new type of game.

Corporate Gifting Program
Boosting the reach of an already successful program with an online presence.

Brand Refresh + New Tier Product Rollout
The challenge: one established brand, rolling out three distinct tiers.